Zoom has announced a new feature—“digital twins” that use AI to participate in work meetings on behalf of users. The company’s founder, Eric Yuan, shared his vision of a future where a digital avatar can not only attend meetings but also make decisions on the user’s behalf. According to Yuan, this technology will help people free up time for personal matters, reducing the number of hours spent in office environments.
Yuan emphasizes that although the technology has not yet reached full maturity, Zoom is actively investing in the development of individual language models for each user. This will enable the creation of “digital twins” that understand context and can act according to individual needs. “Imagine being able to send your digital copy to a meeting while you relax on the beach,” he noted in an interview.
Zoom is not only focusing on video meetings but also aims to become a comprehensive platform for working with documents, chats, and email, to compete with giants like Microsoft and Google. The company’s AI services already include automatic meeting summaries and integration into workflows.
However, users are reacting ambiguously to the innovation. Some express concerns about the security and ethical aspects of using AI twins in corporate environments. The question remains whether such technology will become the new standard or provoke resistance among users.
