At the weekly “Brandcast” event, YouTube introduced a new approach to ad placement in videos — now utilizing generative AI. The service plans to implement a product called “Peak Points,” which identifies the most emotional and significant moments in videos for the most effective ad display.
The development is based on the Gemini model, which analyzes video content and finds segments that capture the most viewer attention. The company emphasizes that ad breaks will appear right after peak moments, not during them, reducing the risk of interrupting key scenes.
A visual demonstration of the new feature showed how the system identifies the moment after a proposal in a video and places an ad at that time. This approach allows brands to achieve maximum reach, while viewers do not miss important episodes due to ad inserts.
The exact launch date for “Peak Points” has not been announced yet, but YouTube is actively testing this feature. It is expected that the new format will change the usual viewing experience and open new opportunities for advertisers.
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