The YouTube platform has announced a new setting for content creators. Now, creators and rights holders can specify whether they allow certain companies to train models based on their content.
A new setting has appeared in YouTube Studio, allowing users to select from a list of eighteen companies, including AI21 Labs, Adobe, Amazon, Anthropic, Apple, ByteDance, Cohere, IBM, Meta, Microsoft, Nvidia, OpenAI, Perplexity, Pika Labs, Runway, Stability AI, and xAI. Creators can also choose the “All third parties” option, which allows any party to train models on their content.
This innovation is a response to complaints from creators who pointed out that some companies, such as Apple, Nvidia, Anthropic, and OpenAI, use their content without consent or compensation. YouTube notes that the new feature is the first step toward greater support for creators in the era of generative AI, with the possibility of compensation for the use of their content.
Although the new setting controls third-party access, YouTube will continue to use some content to train its own AI models in accordance with the existing agreement with creators. A YouTube representative emphasized that “unauthorized scraping remains prohibited,” and the new feature will become available in YouTube Studio in the coming days.
