OpenAI announced the beginning of testing ads in ChatGPT for users in the USA. The innovation concerns those who use the free version or the ChatGPT Go subscription. Ads will appear in a specially designated area at the bottom of the chat and will be clearly marked as advertising.
The company emphasized that advertisers will not have access to the content of conversations with ChatGPT and will not be able to influence AI responses. All responses will remain user-optimized, and communication data will not be sold to third parties. Only general session information will be used to display ads, not details of specific conversations.
OpenAI explains that the introduction of ads will help maintain free access to ChatGPT and expand AI capabilities for a wider audience. Paid subscriptions remain available for those who need more features or advanced settings. The company notes that ads will become an additional source of revenue but will not affect the core principles of the product’s operation.
Ad testing will start in the coming weeks and will initially cover only the audience in the USA. OpenAI emphasizes the importance of transparency and user trust by separating commercial content from AI responses.
