A Microsoft Research study revealed that professions related to information work, communication, and sales are most impacted by generative AI. The report “Working with AI” analyzed 200,000 anonymous user dialogues with Bing Copilot to determine how AI supports various work tasks.
Researchers noted that AI most frequently helps in gathering information, writing and editing texts, as well as formulating ideas. This applies to the work of journalists, writers, historians, media specialists, consultants, and salespeople. In these fields, users derive the most satisfaction from using AI and achieve high results.
The system performs worse in data analysis, visual design, or tasks requiring physical interaction with the real world, such as shopping or repairs. For such tasks, developers are creating new tools, including the ChatGPT Agent from OpenAI, which aims to gradually enhance AI capabilities in these areas.
The study introduced an “AI Applicability Score,” which considers usage frequency, success, and task performance level of AI. The highest scores were received by professions such as translators, writers, historians, salespeople, as well as customer service specialists and some technical professions. In contrast, professions related to physical labor, such as caregivers, cleaners, or machine operators, received low scores, as modern AI systems are hardly applied in these areas.
The authors of the study emphasize that the implementation of AI does not always mean automation or job loss. In many cases, AI becomes an assistant that supports and enhances human work. The study is based solely on the analysis of Microsoft Copilot usage in the USA, so its results may not apply to other countries or platforms.
