Meta has announced plans to introduce characters created with artificial intelligence into Facebook. This move aims to boost user activity and engagement on the platform. The characters, developed in Meta’s AI studio, will interact with users like real people, making communication on the platform more exciting.
Connor Hayes, Meta’s Vice President of Generative AI, noted that AI accounts will gradually become part of the Facebook community. They will have biographies and profile photos, and will also be able to generate and share content. According to Hayes, this is the future of social interaction on the platform.
In addition, Meta’s AI studio will allow influencers on Facebook and Instagram to create their own AI avatars. These digital versions will let users interact with them just like with real people.
