Match Group, known for its popular dating platforms such as Tinder and Hinge, has announced plans to implement generative AI to improve user experience. As part of this process, AI bots will assist users in selecting photos, composing messages, and preparing profiles. These tools could be useful for those who struggle with communication.
However, some experts have expressed concerns about the impact of such technologies on the authenticity of relationships on dating platforms. Using AI to create content may cause users to distrust the genuineness of profiles, as it will be difficult to determine who is actually interacting with them—a real person or an algorithm. In addition, reliance on AI may complicate real-life communication during meetings without the help of digital tools.
Dr. Luke Brunning from the University of Leeds has organized an open letter calling for regulation of AI use on dating platforms. He believes that technologies automating processes on such platforms may worsen existing social problems rather than solve them. Brunning also points out that these platforms should pay more attention to ethical aspects, not just commercial interests.
Representatives of Match Group assure that their teams are focused on ethical and responsible use of AI, emphasizing user safety and well-being.
