Google Labs, together with Google DeepMind, introduced an experimental service called Pomelli for creating advertising campaigns using AI. Pomelli helps small and medium-sized businesses quickly create promotional materials for social media. To get started, users only need to upload their business website address. The service analyzes the site and forms a “Business DNA” profile, taking into account the brand’s style, colors, fonts, and images.
Pomelli generates advertising campaign ideas based on this profile and offers ready-to-use options. If the user already has their own campaign idea, it can be added as a prompt. The system creates logos, slogans, and determines brand values based on the company’s website materials.
After creating the campaign, Pomelli generates ready marketing materials for social networks, websites, and ads. Users can edit the generated images, headlines, fonts, color palettes, descriptions, and add calls to action. All these features are available through the service interface.
Currently, Pomelli operates in English and is available in the USA, Australia, Canada, and New Zealand as a public beta test. The service is aimed at companies that need to quickly and easily create advertising materials considering their own style.
