Figma introduced a range of new features designed to simplify the creation of websites, apps, and marketing materials using generative AI. Among the main innovations is the Figma Sites tool, which allows designers to create fully functional websites without the need to involve developers. Thanks to the built-in AI, users can quickly generate a site, edit individual elements via the editor, add animations, scrolling effects, and make pages responsive. In the near future, Figma Sites will feature a content management system, enabling users to edit posts and manage other materials directly within the blog interface.
Another innovation is Figma Make, a tool for creating prototypes and apps using text prompts. Users can enter a project description, after which the AI will generate a working layout or even a functional application that can be tested and refined collaboratively with the team. If needed, developers can make changes directly in the code, and for interactive elements like a clock, you can either write your own code or generate it with AI.
For marketers, Figma launched the Figma Buzz tool, which allows you to create large volumes of visual materials based on branded templates. Users can add AI-generated images, change backgrounds, and mass-produce creatives using data from spreadsheets. This enables quick preparation of advertising materials, social posts, or banners in line with brand style.
Special attention was given to the Figma Draw tool for working with vector graphics and illustrations. Designers can now edit vector images directly in Figma, using features such as text on a path, pattern fills, brushes, multi-vector editing, adding noise and textures, as well as a lasso selection tool.
All these updates are already available or are being gradually rolled out to users with a full subscription. Figma also introduced a new plan that provides access to the “Buzz,” “Slides,” “FigJam,” and CMS tools for websites for eight dollars per month, targeting different teams—from designers to marketers and developers.
