The situation that I hadn’t noticed for a long time has become relevant again — now even with AI services.
As soon as a new startup starts gaining popularity (which happens very quickly in today’s mix of ideas and implementations), within just a few days, a bunch of clones appear in Google search results. And not just similar sites, but full-fledged fakes — with similar design, functionality, and fake domains. Meanwhile, the real site is somewhere at the bottom, if it even makes it into the top 10 at all.
Shady webmasters intercept names, buy up domains in popular zones, and launch their own services, often primitive or blatantly fake, plastered with ads. Google doesn’t seem to care much — first comes advertising in the results, then whatever ranks for the keywords. It feels as if the search engine no longer cares about quality, having accepted that the days of traditional web search are essentially numbered.
So the main thing is not to search, but to know. If you come across something worthwhile, immediately find out the real address, save it, add it to your bookmarks. And don’t share the name — share the link.
