Adobe’s Vice President of Generative Artificial Intelligence Alexandru Costin believes that modern content creators will not succeed unless they integrate AI tools into their work. He stated that Adobe no longer plans to develop products for manual creativity, despite criticism from artists who reject the automation of creative tasks. According to Alexandru, the company aims to make its clients successful, and to achieve this, they must embrace new technologies.
We have older versions of products without AI, but I wouldn’t recommend using them.
Adobe is actively developing its generative tools, such as Adobe Firefly, and the results are impressive — new features have quickly become the most popular in the company’s history. Adobe representatives note that their goal is not to replace artists, but to help them focus on creativity by automating routine tasks such as resizing or object masking.
